Mobile first app with a predominately North American audience.
Marketing Manager
July 2021 - May 2024
Team leader for the design process of the website and mobile app for both Apple and Android.
Hands on iteration approach to creating, attributing and A/B testing ads across Meta, Google, Tiktok, Youtube and podcasts.
Daily content creation for over 340k following across mulitplpe channels. Made in house and collaboratively.
Written, optimised and scheduled communications to make sure each message is heard by the right person at the right time.
How I Build Success
Through daily team wide collaboration, testing and iterating we managed to achieve incredible goals during my time with the team at Unscripted.
Conversions ⬆️ 234%
Email Database ⬆️ 768%
Net Revenue ⬆️ 163%
Creative Ad Strategy
Attribution Analytics
AI
Automation
Project Management
Serving A Thriving Commmunity
Staying creative while being organised can be overwhelming for photographers.
The Unscripted Photography App takes the hassle of the day to day grind of running a thriving business, and helps you stand out in a crowded marketplace.
📱 1M Downloads
Over 50k ⭐⭐⭐⭐⭐ Reviews
Featured by Apple 🍏
How I Produce Content
Securing entertaining guests for a weekly podcast that focuses on a different challenge photographers face.
Scripting and directing engaging pieces that guide new photographers with their journey to become successful.
Creating easy to digest guides and time saving tools to help take the fuss out of turning a passion into a dream business.
At the heart of it all, I am a writer.
Securing entertaining guests for a weekly podcast that focuses on a different challenge photographers face.
Scripting and directing engaging pieces that guide new photographers with their journey to become successful.
Creating easy to digest guides and time saving tools to help take the fuss out of turning a passion into a dream business.
Unscripted's Tech Stack
Figma
Squarespace
Mailchimp
OneSignal
Adobe
GA4
Mixpanel
Sendgrid
Github
Canva
Intercom