Unscripted
Photographers
Mobile first app with an active social audience of photography enthusiasts across North America, Europe and Australia.
www.unscriptedphotographers.com
Marketing Manager
July 2021 - May 2024
UX/UI Design
Team leader for the design process of the website and mobile app for both Apple and Android.
Hands on iteration approach to creating, attributing and A/B testing ads
(social, display, search).
Ad Creation
Daily content creation for over 340k following across multiple channels. Made in house and collaboratively.
Social Content
Written, optimised and scheduled communications to the right person at the right time.
User Journey Comms
How I Produce Content
Securing entertaining guests for a weekly podcast that focuses on each of the different challenges photographers face.
Podcasts
Scripting and directing engaging pieces that guide new photographers with their journey to becoming successful.
Videos
Creating easy to digest guides and time saving tools to help take the fuss out of turning a passion into a dream business.
Education
Unscripted Growth
Conversions ⬆️ 234%
Audience ⬆️ 768%
Net Revenue ⬆️ 163%
2021 - 2024
How I build success
01
Collaborative
Energy
Different disciplines. One direction. We holistically approach solutions.
02
Constant
Testing
Small improvements compound into
serious growth.
03
Organised
Chaos
All moving at once, all tracked and measured in one source of truth.
04
Dare To
Fail
Test bold ideas, measure what matters and leave the ego behind.
How I Produce Content
Lifecycle messaging aligned across email, app, push, and support.
Journey Comms
Search-driven blog content designed to rank, attract, and convert.
SEO & Blogs
High-impact ad copy and scripts engineered for attention and action.
Ad Copy & Scripts
Unscripted's Tech Stack
Figma
Squarespace
Mailchimp
OneSignal
Adobe
GA4
Mixpanel
Sendgrid
Github
Canva
Intercom