TripADeal
Online Travel Agent for international group tour packages.
www.tripadeal.com
Marketing Coordinator
Aug 2018 - July 2021
From punchy ad copy, to long form blogs and even terms and conditions. I was hands on with all of TripADeal's copy.
Copywriting
Print ads across all major mastheads in Australia and New Zealand, display ads across Google and Newscorp networks and social.
Ad Coordination
Daily email promotions sent to over 500k subscribers. Optimising send times and personalising content to achieve best results.
EDMs
I dressed the shop window and organised the backroom stock of the website. All of it optimised for SEO and quick load times.
User Journey Comms
Disrupting an industry at scale.
TripADeal was a young fresh take on the tired group tour industry. I was running the day to day operations of the marketing team, focusing on generating leads with stunning imagery, head turning discounts and inspiring copy.
Savvy travellers would enter into the giveaways, tag friends, forward emails and grow the audience pool for us. Meanwhile we retargeted every click the decision makers made in our digital ecosystem with informative content.
TripADeal's Tech Stack
Salesforce
Wordpress
Mailchimp
Adobe
GA4
Ahrefs